Kiss Products Eco-Friendly Pure Line

Design Objective:
Create an eco-friendly line of artificial nails to pitch to retailer’s emerging environmentally conscious initiative.

Challenges:
Maintain existing branding while elevating beauty aspect of packaging. Presenting a plastic product as eco-friendly to consumers/buyers.

Voice:
Clean, hopeful, eco-friendly

Solution:
Conceptualized & created slimmer/ thinner packaging carton to use less paper. PET plastic tray, as well as product was produced with less plastic. Lastly, printed all artwork with soy ink on recycled paper.