Design Objectives:
Define & simplify branding system and complementary typography systems for newly created rebrand. Create icons, dog imagery & design template for photoshoot & translations.

Challenges:
Newly rebranded artwork for Hill’s Treats were not able to be produced properly because of the packaging limitations. Further education & differentiation were needed to unify the brand and push the envelope further for the packaging.

Design Strategy:
Simplified existing architecture & updated naming system, typography, and color coding system to be easily identifiable. Instead of showing printed graphics of the treats emphasizing the ingredients, the packaging now highlights the benefit that the treats bring to the owners/pets with simple language and color coding system. Icons and smaller dynamic window treatment show the actual product, but not so much of it, as it tended to crush in transit.

Responsible for:
Typography, color selection, dog selection, Icon creation