Designed global branding system for Colgate Total packaging. Developed global branding proportions for all sizes in many different languages & sizes. Regions include the United States, UK, Europe, Latin America, Asia, & Africa.

If you picked up a Colgate Total package anywhere in the world from 2012-2015, the package template was designed in the studio.

Project included designs of base line and premium line of products. Challenges included variant differentiation while building the Colgate brand as a whole globally. This project acted as a square foundational point globally to bring all regions drifting away from the Colgate brand and start fresh with a unified look and base.